Daycare Marketing Resources

Marketing Books

• Marketing Child Care Programs
• Family Child Care Marketing Guide - How to Build Enrollment and Promote Your Business As a Child Care Professional
• So You Want to Open a Profitable Child Care Center

Marketing Software

• Marketing Plan Software
• Advertising Plan Software
• Advertisement Creation Software - Use this software to improve your ads and gain new clients using the experience of thousands of successful marketers.
• Press Release Software – Create and automatically distribute press releases

Marketing Firms

• Kolbeco.net - A full-service firm specializing in comprehensive marketing programs and projects specifically tailored for small business
• Send2Press.com - Professional press release writing and editing plus targeted press release distribution

Websites and Online Marketing Resources

• How to Start a Quality Child Care Business
• Child Day-Care Services Management and Planning
• Marketing a Small Business
• Creative Selling: The Competitive Edge - Explains how to use creative selling techniques to increase profits.
• Marketing For Small Business: An Overview - Provides an overview of marketing concepts and contains an extensive bibliography of sources covering the subject of marketing.
• Researching Your Market - Learn inexpensive techniques that you can apply to gather facts about your customer base and how to expand it.
• Advertising - Advertising is critical to the success of any small business. Learn how you can effectively advertise your products and services.
• Signs: Showcasing Your Business On The Street - For most businesses, good signage is the most economical and efficient form of attracting customers.
• Marketing Plan Workbook
• Small Business Administration Guides and Publications

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